A data-driven enterprise is an organisation that uses information to achieve its business goals. It uses data to improve sales, operations or a combination.
In order to become a data-driven enterprise, the first step is to determine the best way to use the company’s own data. This will ensure that the correct strategy is created for the company’s goals and that it has the internal resources needed to make effective data-driven decisions.
The enterprise architecture should be designed to support the use and distribution of data across a variety of applications. This includes providing reliable data sources, eliminating silos of data, and making the information easily accessible, consumable, and actionable by information consumers.
Creating Data-Driven Culture
A key step in creating a data-driven culture is getting employees on board with the new way of doing things. This requires educating everyone on the benefits of data and how it can improve their work.
For example a data driven culture will encourage members of the team to ask how they can solve problems quicker than with traditional methods. This will give non-analysts tools to take on responsibility for data analyses.
Leadership can play a key role in fostering data-driven cultures by ensuring everyone has access to the right data and that they are made available as quickly as possible, ideally immediately. This can reduce skepticism, and build trust.